Reverse Price Calculator
Solve backwards: Enter your desired profit and item costs to calculate the exact listing price needed.
Reverse Price Calculator
Listing at this price guarantees you clear at least $10.01 (32.99% margin) after all Etsy (US) deductions.
Quick Answer: Core Formula & Key Drivers
To make an exact target profit after marketplace commissions and payment fees, calculate: (Target Profit + Total Item Costs + Fixed Fees - Shipping Margin) ÷ (1 - Platform % - Processing %). For example, on Etsy US with $12 item cost, $5 shipping cost, and a $10 profit goal, your listing price must be $30.34.
Published Marketplace Fee Schedules
View Etsy Seller Policy →| Cost Parameter | Published Rate | Application Base | Rate Schedule Date |
|---|---|---|---|
| Platform Commission | Standard Schedule | Gross hammer / listing price | October 2024 |
| Payment Processing | 2.9% - 3.3% + Fixed | Gross order total charged to card | October 2024 |
| Arithmetic Precision | Ceiling Round-Up Cent | Guarantees net payout meets goal | Standard |
Worked Example: Etsy US Hand-Calculated Golden Example
Scenario: You buy an artisan mug for $12.00, it costs $5.00 to ship, you offer free shipping to the buyer, and you want to keep at least $10.00 profit.
What Is Not Included In This Model
To maintain mathematical integrity, our tool excludes subjective or location-dependent expenses:
- ✕Discretionary promoted listings / ad spend
- ✕Personal or business income taxes
- ✕Customer return shipping or restocking losses
- ✕Currency conversion spreads if buyer pays in foreign currency
Frequently Asked Questions
Why does the calculator round up to the next cent?+
Financial rounding rules mandate rounding up so that your actual bank deposit meets or exceeds your goal, avoiding a 1-cent shortfall from fractional penny processing.
Does this handle free shipping vs charging shipping?+
Yes! If you charge shipping to the buyer, the calculator accounts for whether the platform applies commissions to shipping (like Etsy and eBay) or exempts it (like Whatnot).
What happens if fees equal or exceed 100%?+
The calculator warns you immediately that fees make the goal mathematically impossible, preventing you from listing at an unviable price point.
Related Tools in Seller & Reseller Tools
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Calculate what you actually keep after platform take rates, payment processing, shipping supplies, and product costs.
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Compare your item across Etsy, eBay, Whatnot, Poshmark, and Shopify side-by-side to see where you keep the most money.
Break-Even Price Calculator
Discover the exact lowest price you can accept without losing money after platform deductions and shipping costs.