Engagement Rate Calculator
Audit your true follower engagement rate across Instagram, TikTok, and YouTube to support higher brand deal rate negotiations.
UGC Creator Rate Calculator
Price client pitches accurately: account for base production, commercial paid ad rights, and concept variations.
Quick Answer: Core Formula & Key Drivers
Engagement rate is calculated as: [(Average Likes + Comments + Shares) ÷ Total Followers] × 100. Across Instagram and TikTok, 1%–3% is average, 3.5%–6% is strong, and above 6% is exceptional, commanding top-tier sponsorship premiums.
Worked Example: Instagram 25k Follower Account
Scenario: Account has 25,000 followers. Average post receives 950 likes, 65 comments, and 45 saves/shares.
What Is Not Included In This Model
- ✕Bot/fake account filtering adjustments
Frequently Asked Questions
Do saves and shares count toward engagement?+
Yes! Instagram and TikTok algorithms heavily weigh saves and shares over simple double-tap likes because they signal high perceived utility.
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